Maximas is a Thai vodka brand rooted in a familiar national symbol. Its name references Elephas maximus, the scientific name of the Asian elephant, turning an icon deeply embedded in Thai culture into the foundation for the brand’s identity. Developed at Studio Marketing Materials, the project spans logo, identity, and packaging, bringing traditional Thai references into a contemporary label design. The identity comes to life through a collaboration with Thai illustrator Toey Suthipa, whose expressive artwork gives the packaging its distinctive character and sense of place. Design as a part of Studio Marketing Materials Illustration by Toey Suthipa 3D rendered by Aris C.