Yosemite Symbol Study
A design exploration focused on translating landscape into mark. Using Yosemite National Park as its subject, the project studies how scale, geology, and natural rhythm can be distilled into a simple graphic symbol. Rather than illustrating the park, the work abstracts its defining elements—mass, verticality, and balance—into a logo system that captures the spirit of Yosemite through form. The study examines how a symbol can carry place, memory, and meaning without relying on literal imagery.
A design exploration focused on translating landscape into mark. Using Yosemite National Park as its subject, the project studies how scale, geology, and natural rhythm can be distilled into a simple graphic symbol. Rather than illustrating the park, the work abstracts its defining elements—mass, verticality, and balance—into a logo system that captures the spirit of Yosemite through form. The study examines how a symbol can carry place, memory, and meaning without relying on literal imagery.
Type
Graphic Design
Type
Graphic Design
Type
Graphic Design
Date
2023
Date
2023
Date
2023
Outcome
Logo Design
Outcome
Logo Design
Outcome
Logo Design
Collaboration
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Collaboration
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Collaboration
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